How can one app sell that many tickets?
Answer: research and data.
“Fragmented platforms compete for attention, while owned platforms compound it.”
A direct implication of Cognitive Load Theory. John Sweller’s work is the bedrock behind almost everything we know about why fragmented media is less efficient than focused, single-context environments.
Social media rents you an audience. We give you one.
Keep your social channels — they’re great for reach. But reach isn’t a customer. Here’s what an owned platform delivers that a feed never will.
Why owned platforms win — it’s not an opinion
Working memory is limited. Information spread across fragmented contexts (such as Social Media) costs more mental effort to process than the same information in one focused place.
For a club: your content competes with everything else on Social Media. In the club’s own app, it has the fan’s full attention. And the club rules - not the algorithm.
When people switch between tasks, part of their attention stays stuck on the previous one — and performance on the next task drops.
For a club: a ticket offer seen between five other apps gets a fraction of the fan’s attention. One app, one context, one decision.
The average Facebook page reaches 1,8% of its followers per post, and Instagram 4,9% — down 14% in a year.
For a club: a club with 50 000 Facebook followers reaches around 900 of them per post. A push reaches every fan with the app.
And a push notification is 2,5× more effective than an email.
Tickets bought by fans no club knew existed
Find. Reach. Convert.
We plug into the one you already have
Match tickets, season tickets, forwarding and release run through your existing provider. The club keeps its contracts, its revenue and its data — the app just makes buying and handling of tickets easier.
Test it on us
Ask the hardest question you have about any number on this site. If we cannot show you the source, you should not buy from us.
Or ask our clients directly →
